How to Grow Your Small Business Using Artificial Intelligence
Artificial Intelligence (AI) has numerous applications for small businesses and is not something meant just for large corporations. No one can deny the benefits of AI for any industry. The biggest myth surrounding the use of AI for businesses is that it is expensive.
The truth is:
AI may seem expensive in the beginning but it is actually very cost-effective in the long run. Yes, there is a bit of an initial investment, but it more than pays for itself by delivering exceptional value over time.
So, if you are contemplating whether to invest in AI for your small business or not, read this post. In this post, you will find six of the best ways in which you can use AI to grow your small business.
Excited to learn more?
Let’s get started.
1. Use AI Chatbots to Provide Exceptional Customer Service
The most popular use of AI in business is in the form of customer service chatbots.
As a small business, you might still be building your brand and customer trust. Therefore, it is especially important for you to deliver good customer service and build your credibility.
AI can help you solve one of the biggest customer service problems: long wait times and delayed problem resolution.
Use AI-based chatbots to provide prompt service to your customers round the clock. This way, you can serve customers from all over the world without any delay.
This will improve your customers’ experience with your business and earn you customers’ trust and loyalty.
2. Leverage AI to Automate Repetitive Tasks
One key benefit of artificial intelligence is that it can be used to automate routine tasks and processes in almost any business or industry.
So, make a list of repetitive tasks that your team spends a lot of time on, but can be easily automated. Then, look for specific AI tools and software that can help you automate those tasks.
There are many marketing automation tools available in the market to automate your sales and marketing tasks. You can also find AI tools and platforms that can automate your accounting and bookkeeping tasks.
Similarly, there are AI-based automation tools for other business applications as well. Do your research and find the most relevant tools for your business.
3. Create Automated and Personalized Email Campaigns
Another major application of AI for small businesses is to create and run automated and personalized drip email campaigns.
Using AI-powered email marketing platforms, you can design highly-targeted email campaigns and achieve many marketing goals. As a small business, you might not have a team of employees to manually run email campaigns. You can invest in a good AI tool to do that for you and save a lot of money in the long run.
Email marketing is a cost-effective marketing strategy that every small business should use. And, AI can help you optimize your campaigns and run automated email campaigns to get better results.
4. Understand Customer Journey and Online Behavior Using AI
AI can track each of your website visitor’s online behavior and activities to gather valuable customer insights.
You can, for example, understand how each user moves through your sales funnel to finally make a purchase. This helps you understand your customers’ buyer journeys and design better sales funnels.
AI-powered analytics tools also provide a lot of other insights that are helpful for optimizing your marketing and SEO strategy. It can identify specific areas for improvement on your website and help you get more traffic and conversions through your website.
If you want to take this to the next level, you can even opt for third-party CRO services to get the best results.
5. Improve Sales with Personalized Recommendations
AI chatbots are not only good for answering customer queries but can also help with sales and marketing.
They can ask questions and direct your site visitors to relevant resources and product pages. This, in turn, improves customer experience by helping them find exactly what they are looking for.
AI can also make personalized product recommendations to your website visitors based on their past purchases and search histories. This can help you increase your sales and get more conversions from your website.
You can even take this a notch higher by investing in a tool that can personalize your ad campaigns. These will show different ads to different users based on their past online behavior and the products they are most interested in.
Additionally, AI can help in designing engaging graphics for your small business to get better conversions.
Overall, AI can help you drive more sales by making your marketing campaigns more targeted and personalized.
AI offers a lot of benefits and untapped potential for small businesses. In fact, AI will change the future of marketing and the way we do business. You simply have to invest in good AI tools to realize its numerous benefits and grow your small business.
These are some of the best ways in which you can utilize AI for your business. So, start with one or more of these and then expand your use of AI to other areas of your business.
All the best!